Психология влияния

The book THE PSYCHOLOGY OF INFLUENCE “The most informative and fascinating work ever written about the influence of people on each other,” this is how David Myers, author of the famous “Social Psychology,” characterizes this book.
Cialdini’s work is recommended in all English-speaking countries as one of the best textbooks for those studying social psychology, conflict management, and management.

Comment

I recommend everyone to read it. The translation is excellent, everything is wonderful and informative.

A wonderful book that talks about methods of influencing people who are nowhere to be found in the modern world. Be it your breakfast, the phone in your hands or even the book we are discussing, most likely they all captured your attention, forcing you to buy, through some machinations of people and industries. Marketers, advertisers, etc. study these points on the path of their learning. Everything in the modern world requires advertising, attraction, effective presentation, that is, influence.

R. Cialdini’s book, as always, is filled with life stories, examples, facts and experiments, and humorous sketches. After reading the mechanisms of marketing or manipulation of industries or people described in it, you will definitely be able to understand and give an example from life, and more than one. When all this surrounds us so fiercely, knowing such information is much more interesting...