Психология влияния

Series “The Path of a Leader. Legendary Bestsellers are seven of the most significant books in the field on influence, management, resilience, inner strength, wealth, determination and perseverance. All authors are recognized leaders or top experts on key leadership skills. These bestsellers already have their own history of success and have helped millions of people achieve outstanding results.

Classics of business literature, world bestseller and a reference book for ambitious politicians, managers, advertisers, marketers and everyone who wants to convince and achieve their goals.

Author of the book Robert B. Cialdini, Ph.D., professor of psychology, has studied the principles of successful sales for many years. Based on his research, he wrote a guide to motivation and persuasion, which many reputable periodicals have recognized as the best book on influence ever published.