Как уговорить покупателя

Almost any type of business communication is based on the principle "You to me - I to you!", therefore, each of us quite often has to play not only the role of a buyer, but also the role of a seller: we sell our workforce, ideas, talent, and the success of our career directly It depends on how well you present yourself. Learning how to do it well and professionally will be useful even for experienced managers, because they sometimes have questions: how to interest a buyer? How to convince him that it is your product that has an indisputable advantage over the one offered by competitors? How to make a good and persuasive presentation? What tactics of behavior will be most effective when working with a particular client? Len Serafino, the author of this book, will gladly share with you the secrets of successful sales and presentations, teach you techniques that can be successfully applied not only in business, but also in the field of personal relationships.