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New Практический маркетинг - 2. Руководство по внедрению. Академия рекламы

Практический маркетинг - 2. Руководство по внедрению. Академия рекламы

373720

Кеворков В

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The book is entirely devoted to describing the technology for performing work in the field of marketing by all structural divisions of an enterprise, considering its activities as a single business process. Its uniqueness lies in the fact that for the first time a description of the algorithm for performing specific types of work is given. An analysis of the commercial activities of a number of Russian enterprises and the author’s own developments are taken into account. Theoretical provisions are limited only to the interpretation of the basic terms given in the glossary of each section. A large number of practical examples of solving problems, including those given in the appendix, allows us to recommend it as a guide to implementation.


The book can be used by employees of marketing, commercial, internal audit and improvement of the organizational structure of the enterprise, students of economic, technical and humanitarian specialties and participants in advanced training and business training programs.

Data sheet

ISBN 5-900045-31-5
Publisher Москва
Publication date 2003
Bookbinding Softcover

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