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Создавая спрос. Эффективные советы и рекомендации по маркетингу ваших товаров и услуг

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Отт Ричард

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The book by Richard Ott, president of an American management consulting firm, deals with the problems of demand. The author, relying on his vast experience, analyzing the successes and failures of well-known American firms, answers two main questions: is it possible to control demand and what can be done to create, develop, maintain demand. The book is rich in concrete examples and recommendations.

Richard Ott addresses his book to a wide range of readers: from "the chairman of the board of directors, the marketing or sales manager, the owner of a small business, the self-employed politician, to the job applicant ...".

Data sheet

ISBN 5-900855-93-7
Publisher Филинъ
Publication date 1997
Number of Pages 320
Bookbinding Softcover

All author\'s books:


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