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The preparation and publication of this collection was financed by the Foundation for Assistance to the Development of Small Forms of Enterprises in the Scientific and Technical Sphere. The collection is the seventh issue in the `Technological Entrepreneurship Library` series and continues the theme of previous issues `Technology commercialization: Russian and world experience`, `Innovation management: success factors for new firms`; `Commercialization of technologies: world experience - to Russian regions`; `Commercialization of Intellectual Property: Problems and Solutions`, `Investing in Innovative Business: World Practice - Venture Capital` and `Technological Firm: Management and Marketing`. The subject matter of the book includes market research with case studies, competitor analysis and competitive advantage creation, marketing strategies (including science-intensive products), international marketing, Internet marketing. The collection is intended for managers and employees of technology firms planning to market their products, public and private organizations involved in the support and development of technology business, start-up entrepreneurs. The next issues of the series are being prepared for publication.

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ISBN 5-900286-01-0
Publisher Академия народного хозяйства
Publication date 1998
Number of Pages 312
Bookbinding Softcover

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