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Уроки рекламных королей

219872

Школьник Леонид Семенович

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The book touches upon the effectiveness of advertising, the ways and methods of its creation, the specifics of the behavior of people exposed to advertising. Sociological data and expert assessments are widely used. The materials are drawn from live advertising practice, and the heroes of the book are employees of advertising agencies, representatives of large businesses, and leading scientists. The material is presented in a live reportage form and provided with analytical conclusions.

Data sheet

ISBN 5-85677-141-9
Publisher Валент
Publication date 1998
Number of Pages 206
Bookbinding Softcover

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