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Организация маркетинговой службы с нуля

360037

Павел Медведев

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Germany
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The author examines the organization of marketing at an enterprise “from scratch,” that is, the book is focused on real Russian enterprises with their real shortcomings, the most important of which is the absence of any marketing system. This book is intended for a wide range of readers: business owners and general directors, heads of marketing departments, marketing specialists, project managers for organizing marketing in an enterprise, students, as well as anyone who wants to work as a marketer.




Data sheet

ISBN 5-469-00713-8
Publisher Питер
Publication date 2006
Number of Pages 224
Bookbinding твердый

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