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McDonald's. О чем молчит БИГМАК?

201800

Лав Джон Ф.

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Germany
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The publication details the formation and development of the company, which has become a symbol of America and has had an indelible impact on the culture of Americans. This book was written by a freelance journalist, and McDonald's did not control or edit his work, which adds objectivity to the material presented. Work on the material lasted four and a half years. The author describes in detail the process of transforming a business that began with a single hamburger stand into a multi-billion dollar corporation known throughout the world. "Hamburger University", ingenious advertising campaigns and marketing finds, conflicts between franchisees and corporations, between corporations and public organizations, international expansion - all this is the history of McDonald's. For all those interested in the history of development and the experience of private business, for a wide range of readers.

Data sheet

ISBN 5-699-19736-2
Publisher Эксмо
Publication date 2007
Number of Pages 542
Bookbinding Hardcover

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