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McDonald's. О чем молчит БИГМАК?

236924

Лав Джон Ф.

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The publication details the formation and development of a company that has become a symbol of America and has had an indelible impact on American culture.
This book was written by an independent journalist, and the McDonald's Corporation did not control or edit his work, which adds objectivity to the presented material. Work on the material lasted four and a half years. The author describes in detail the process of transforming a business that began with a single stand selling hamburgers into a multi-billion dollar corporation known throughout the world.
"Hamburger University", ingenious advertising campaigns and marketing discoveries, conflicts between franchisees and corporations, between corporations and public organizations, international expansion - all this is the story of McDonald's.

For everyone interested in the history of development and experience of private business, for a wide range of readers.

Data sheet

ISBN 5-699-19736-2
Publisher Эксмо
Publication date 2007
Number of Pages 542
Bookbinding Твердый

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DMR Rusexpress GmbH (S)

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Leipzig, 04315
Germany
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