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Речевое воздействие. Учебное пособие

54815

Иссерс О.С.

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The book is based on a course of lectures, which the author has been reading for 10 years at the Faculty of Philology of the Omsk State University. F. M. Dostoevsky, as well as a guest lecturer in other universities - Kaliningrad State University. I. Kant, Nizhnevartovsk State University. Many of the techniques presented in the manual were tested at consultations, trainings and seminars that the author conducted in various government and commercial structures. The manual presents various aspects of the theory and practice of speech influence, the most significant, according to the author, for the training of a professional communicator - a journalist, philologist, specialist in advertising and public relations. This list is by no means limited to the named specialties: the issues of speech impact are relevant for everyone who is interested in the problems of effective speech communication, thinks not only about what to say, but also how to express their thoughts. Particular attention in the manual is drawn to the methods of influencing the interlocutor, the choice of optimal language means. Each chapter contains practical tasks that allow you to apply the acquired knowledge in a specific area. For philologists, journalists, advertising and public relations specialists, as well as for everyone who is interested in modern approaches to speech communication and wants to improve their speech impact skills.

Data sheet

ISBN 978-5-9765-0766-1
Publisher Флинта. Москва. 2009
Format 140х205
Library Circulation 1 000
Bookbinding мягкий переплет, 224 стр. иллюстрации

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ISIA Media Verlag UG (L)

Volbedingstr. 2 A2-03
Leipzig, 04357
Germany
03416870612

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