Проводники, мистифкаторы и еретики. Антропология медиакоммукаций

The media has long been an integral part of our daily lives. It would seem that this is a completely natural trend, given the pace of development of media technologies. But the author does not simply state this obvious fact, he offers his own view of the situation through the prism of media anthropology. He refuses to consider media communication as a stream moving in a single given direction: exclusively towards a passive recipient. He offers a metaphor for an orchestra whose members are aware of the existence of certain codes and rules ("melodies") that allow them to interact with each other. In this process, the so-called conductors appear - who offer (sometimes very persistently) their version of a certain event; hoaxers - able to create a haze of mystery even around an outstanding event, thereby increasing ratings and expanding the audience of a certain media; and, in fact, heretics - violating long-term norms and canons of media communication. All of them influence the way we perceive what we see and hear from the news, shaping our attitude to what is happening both locally and globally. This is a kind of guardians of power, which implicitly form its image.
The trend is quite familiar to most countries, but no less interesting for this - both for media researchers, anthropologists, sociologists, and for the audience of all kinds of media. "Informed means armed" - this is the message of this book, the author of which tries to warn against passive "absorption" of the flow of information.

Translator S.S. Zolochevskaya