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Once Kevin Ashton believed that he was absolutely not creative: his ideas did not appear in his head as if by magic, those around him resisted them, it was difficult to bring ideas to life. But one day he tried to solve one boring, at first glance, task - and a few years later he invented the Internet of Things (as Kevin called the Internet development scheme, according to which everyday objects can connect to a common network and exchange information). The author introduces readers to other inventors and their creations. These are ordinary people: they have gone through a path of failure, ridicule, rejection and numerous repetitions. The book contains many amazing stories. We will find out how the secrets of DNA were discovered, who invented the main characters of Sesame Street, why the Wright brothers wanted to "make a horse fly." Each story unfolds in its place and time, touches on different areas and highlights the unique aspects of the creative process. An essential book for creators and innovators, and a useful exploration of how the new comes into the world. Translator Semenov D.