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Перехват клиента. Борьба за продажи в условиях жесткой конкуренции

237186

Анучин А.А.

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0,32 kg

Germany
 pressa
Postive 97.99% (142)
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The book describes a complex technology for intercepting customers in a highly competitive environment: developing an interception strategy, methods for collecting information about customers and competitors, interception marketing tools, and the use of personal selling technologies. The methods of customer retention are considered, as well as issues of ethics and legality in the interception of consumers. The book contains many examples from the practice of international and Russian companies: Wal-Mart, IKEA, DELL, Mercedes-Benz, McDonald's, VimpelCom, MTS, Yandex and many others.

Recommended for managers and specialists of sales and marketing departments, key account managers.

Data sheet

ISBN 978-5-49807-144-2
Publisher Питер
Format 60x90/16
Publication date 2009
Library Circulation 3000
Number of Pages 240
Book series Продажи на 100%
Bookbinding твердый

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pressa
DMR Rusexpress GmbH (S)

Atriumstrasse 4
Leipzig, 04315
Germany
03416870615

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