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Розничная торговля. Войны гигантов

227006

Эндрю Сет, Джеффри Рендалл

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Retail trade is the most important tool for influencing the economy of the country and the world as a whole. This book focuses on international food trade, which has grown at an unprecedented rate in recent years. The authors consider the current situation on the market and its development trends, illustrating the material with specific examples.
The publication analyzes the strategic plans of international retail chains (Wal-Mart, Carrefour, Auchan, Aldi, Metro, Tesco, etc.), the factors that determine their successes and failures, and also provides a detailed description of the latest operational and IT technologies , marketing tools.

Data sheet

ISBN 1-4039-1910-0
Publisher Вершина
Publication date 2006
Number of Pages 320
Bookbinding Твердый переплет

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pressa
DMR Rusexpress GmbH (S)

Atriumstrasse 4
Leipzig, 04315
Germany
03416870615

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