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Поставщик - розничные сети

237051

Офицеров Петр Юрьевич

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Quotation
"When Gulliver woke up in the country of the Lilliputians, he was tied with thousands of threads, each of which was thinner than his hair, but at the same time Gulliver could not move. Similarly, in working with chain stores: the more contacts you have on the network with different employees, the more likely you are to receive the information you need in time, and the more likely you are to be able to promote the solutions you need within the network, to deliver information to the network that helps improve your positions."

Petr Ofitserov


What the book is about
According to the author's words in the introduction, the purpose of the book is to create a kind of universal instruction that supplier companies could use as an algorithm for working with their customers in order to maximize profits with a minimum errors. Analyzing the principles of functioning of the retail market, Petr Ofitserov highlights the central aspects of such issues as:

typical mistakes of suppliers when working with retail chains; long-term planning of a strategy for working with chain stores; in-depth knowledge of the client / study of the client's needs before the start of the negotiation process; ways to convey to the client the benefits of your offer / steps to create a network commercial offer; the pros and cons of creating a private label (PL) for manufacturers, etc.

The advantage of the book is the correspondence of the data given in it to the real state of affairs in the retail market, as well as the presence of links to the best regularly updated network resources on the topic.

Why the book is worth reading The statistical and analytical calculations presented in the book are accompanied by specific examples from the personal consulting practice of Peter Ofitserov (help with entering federal networks, the moving average method as a way to predict average monthly sales, increase in sales, etc.). Many of the data presented in the book on the interaction of suppliers with retail chains are based on surveys of the leaders of the largest Russian companies. The book is structured like a textbook. At the end of each section of the book, the author asks the reader a number of control questions, without knowing the answers to which it will be problematic to study it further: "only after completing all the exercises of the previous chapter, you can proceed to the study of the next one."

Who is the author
Pyotr Ofitserov is a well-known Russian entrepreneur, a leading expert of the Russian Federation on working with retail networks, the founder of the "School of the Supplier of Pyotr Ofitserov".

Data sheet

ISBN 978-5-9903065-1-6
Publisher Рарус
Format 130x175 мм
Publication date 2014
Library Circulation 3000
Number of Pages 288
Book series Школа поставщика
Bookbinding Hardcover

All author\'s books:


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