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Директ-маркетинг (99 практических совета, как найти потребителя)
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The author is one of the famous researchers in direct marketing and heads the institute of the same name in Germany. The book tells how to organize a direct marketing campaign, make direct mail, compose and publish advertisements with a coupon for ordering the advertised product, publish newspaper supplements, organize radio and television advertising, etc. The author answers 99 of the most pressing questions that most often arise among specialists involved in direct marketing. For business people.
Data sheet
| ISBN | 5-85523-029-5 |
| Publisher | Интерэксперт |
| Publication date | 1998 |
| Library Circulation | 5000 |
| Number of Pages | 256 |
| Bookbinding | Softcover |
| Language | Russian |
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