Технологии "паблик рилейшнз" в трансформирующейся цивилизации модерна

In the context of the formation of a new power-political and socio-economic system in Russia, "public relations" technologies begin to play a significant role, mediating a special vector of public discourse and initiating innovative forms of communicative exchange between the subjects of sociocultural interactions and segments significant for positioning their public image public environment. The authors determined the importance of "public relations" as the basic social technology of modern civilization, reconstructed the classical models of "public relations" technologies, revealed the status and showed the socio-anthropological orientation of non-classical models of "public relations" technologies, revealed the main contradictions in the process of institutionalization of the sphere of public relations in Russia.
The monograph is addressed to researchers, teachers, students and graduate students specializing in philosophy, cultural studies, sociology, political science and economics, as well as specialists in the field of social technologies.