Как стать суперзвездой маркетинга (L)

If you are starting or thinking about a career in marketing, this book will help you look at the profession without any illusions and warn you against many mistakes. If you are already an experienced specialist - all the more you should at least scroll through it. When tackling both creative and personal career challenges, it's easy to get distracted from the real needs of a real business, which inevitably ends badly in the end. If you run a company and want your marketing department to effectively support your business strategy, take the time to read what Jeffrey Fox writes about marketing. This will help you put the matter in such a way that marketing works to increase the profitability of the business, and not the business pays for the marketing director's self-assertion.