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Реклама: она пришла, чтобы остаться…:Коммерческие объявления 1900–1910-х годов

27086

сост., вступ. ст. И.Д.Архангельской

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An unparalleled book collection of commercial advertisements from the early 20th century. An original visual aid on the history of domestic advertising, compiled by a source historian. The album contains more than 300 advertising samples published in 26 temporary and ongoing editions of tsarist Russia (magazines, yearbooks, calendars), a selection of iconic "old-new" statements about advertising, brief historical and bibliographic references, special applications. Historical and popular art publication addressed to advertisers, journalists and business people, teachers and students of humanitarian and economic universities, collectors and lovers of national history.

TO READERS

“There is nothing new to be said about the very essence of advertising; if there was a lucky man who came up with something new in this direction, then, probably, gold would fall on him from all sides. "New commercial magazine".

St. Petersburg. 1911

This is a book about the "ubiquitous" advertising, designed to play on the stage of life not one, but several roles: the "engine of trade", the educator of artistic taste, the collectible and - most importantly - the evidence of the era (historical source). This album contains a variety of commercial announcements from the beginning of the 20th century (more than 300 samples), selected and systematized by a historian and researcher of the periodical press of tsarist Russia. Along with advertising samples, the publication contains a selection of forgotten sayings about advertising, a number of references to individual advertisers of the past, and five special appendices. We wanted to publish a book that would be of interest not only to advertisers (both beginners and experienced), but also to modern business people, journalists, advertising collectors and, of course, lovers of Russian history.

Data sheet

ISBN 978-5-903081-32-5
Publisher Книжница
Publication date 2016
Number of Pages 256 + цв. Илл.
Bookbinding твердый

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ISIA Media Verlag UG (L)

Volbedingstr. 2 A2-03
Leipzig, 04357
Germany
03416870612

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