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Маркетинг: Учебник для вузов

857

Васильев Г.А.

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0,16 kg

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The basics of marketing are presented in an accessible form - the socio-economic essence and functions of marketing, the system of marketing research, product, product policy, product sales, marketing communications, marketing management at the enterprise, business plan and international marketing.
< br />For students of economic specialties (excluding the specialty `Marketing`), as well as students of technical universities, engineers, entrepreneurs and anyone interested in marketing in Russia.

Data sheet

ISBN 9785238004068
Publisher Юнити-Дана
Publication date 2006
Library Circulation 20000
Number of Pages 208
Bookbinding мягкий

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Sputnik2000
SIA "Gramata2000"

Torņa iela 13-5
Alūksne, Alūksnes nov, LV-4301
Latvia
0231 1772417

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