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Юджин, Марлоу

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A prominent American specialist in the field of public relations examines in detail the experience of using modern means of communication to contact companies with each other, customers, suppliers, and journalists. The book analyzes the features of such PR methods as audio and video conferences, multimedia, satellite television, linear video, CDs, and so on, up to individual television. A separate chapter is devoted to the technologies of the future. The book can serve as a textbook for students of faculties and departments of journalism, be useful to teachers, specialists working in the field of radio, television and the Internet, as well as all those who are interested in new PR technologies.

Data sheet

ISBN 5-03-003463-3
Publisher Мир
Publication date 2002
Number of Pages 236
Bookbinding Мягкий

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Sputnik2000
SIA "Gramata2000"

Torņa iela 13-5
Alūksne, Alūksnes nov, LV-4301
Latvia
0231 1772417

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