Before&After. Дизайн страниц

This book is intended for those who have already mastered at least some layout programs and graphics packages. Here is a good selection of universal tips on how to make your design attractive and work. All options for improved design are justified, because advertising design is, first of all, an idea. Design is not only a means of decoration, but also a means of communication: it helps to make your thoughts visible and understandable. It helps to express in a few words, in a few geometric shapes, in a few colors, the ideas that you want to communicate to others. Numerous, detailed examples will help you understand the basics of graphic design. Since the author of this book is an American, the units of measurement may seem unusual, but computer programs will easily convert everything into units that are convenient for you. The author uses paper formats accepted in America, which are practically not used in our country. However, the techniques described will easily fit the usual formats for Russia.

This publication will help both small firms that do not have enough budget for the services of advertising agencies, and novice designers