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`Our brand` - a well-known brand of cigarettes of the Don State Tobacco Factory, which received life in 1926. This popular phrase is included in the title of a folder dedicated to a Soviet advertising poster from the NEP period. The Soviet advertising poster of the post-revolutionary decade is a unique phenomenon. Its pinnacle in the first half - mid-1920s was the achievement of the greatest masters of constructivism: A. Rodchenko, V. Mayakovsky, A. Lavinsky. Their successes are indisputable, their work has been sufficiently studied and presented in publications. Much less well known are the artists of the second half of the 1920s, who created massive Soviet advertisements for goods for the domestic market and for export products.