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In the early 1920s, the domestic poster quickly acquired an original look that distinguished it from the poster art of Western European countries. Compositional experiments with blocks of text, fonts, color, geometric shapes and photographic images led the artists to create a "new design" poster. He not only informed, enlightened and agitated, but also "revolutionarily rebuilt" the consciousness of citizens by artistic means, free from the excesses of traditional descriptiveness and illustrativeness. The language of such a poster was akin to the language of architectural and book experiments, literary and theatrical innovations, cinematographic montage of those years.