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A classic of business literature, a world bestseller and a reference book for ambitious politicians, managers, advertisers, marketers and anyone who wants to convince and get their way. Author of the book, Ph.D. and professor of psychology, Robert B. Cialdini has studied the principles of successful sales for many years. Based on his research, he wrote a guide to motivation and persuasion, which many reputable periodicals have recognized as the best book on influence ever published.
ISBN | 9785699919918 |
Publisher | Эксмо |
Format | 76x100/32 |
Publication date | 2018 |
Number of Pages | 416 |
Book series | Книги, о которых говорят |
Bookbinding | Softcover |