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Захват Российских территории: Новая конкурентная ситуация в розничной торговле. 2-е изд

53274

Радаев В.В.

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In the Russian retail trade at the beginning of the new century there was a real revolution that radically changed the structure of the entire industry. The book provides a detailed classification of modern organizational forms of trade, based on Russian practice. The author traces the history of the emergence of new trading formats. It is shown how the arrival of global operators changes the competitive situation and business strategies of leading Russian companies. On the example of food trade and the sector of household appliances and electronics, the latest trends in the development of retail are revealed and forecasts are made for the medium term.

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ISBN 978-5-7598-0541-0
Publisher Высшая школа экономики. Москва. 2007
Bookbinding мягкий переплет, 220 стр.

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ISIA Media Verlag UG (L)

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Germany
03416870612

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