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Медиапланирование (+ CD-ROM)

166395

Ю. Рязанов, Г. Шматов

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This edition presents new and in many ways revolutionary approaches to solving the problems of advertising marketing and, in particular, media planning, which have been tested in practice. For the first time in the domestic literature, the issues of the theory and methodology of media planning are covered in detail. The book is distributed together with the Excom Media Planer software product, which is a specialized workplace for an advertising manager and allows you to plan advertising campaigns on a qualitatively new level. In the practice of small and medium-sized businesses, there was no such tool before. The book will be appreciated by business leaders, marketing and advertising specialists, students and graduate students of relevant specialties.

Data sheet

ISBN 5-85383-225-5
Publisher Уральский рабочий
Publication date 2002
Number of Pages 312
Bookbinding Hardcover

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ISIA Media Verlag UG (L)

Volbedingstr. 2 A2-03
Leipzig, 04357
Germany
03416870612

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