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Экономические результаты рекламной восприимчивости

165489

Донцов Александр Иванович, Овчаренко Анастасия Николаевна

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The publication is addressed to specialists in marketing and management, psychologists, businessmen. Its goal is to identify the main patterns of advertising perception, find ways to influence it and thus increase its economic efficiency. In addition, the book discusses the basics of the psychological effectiveness of advertising, social, psychological and economic factors and parameters of consumer perception of various goods and services, as well as parameters for the formation of a positive attitude among consumers of advertising products. The authors offer different approaches to the definition of brand loyalty and advertising cost effectiveness.

Data sheet

ISBN 978-5-699-23149-2
Publisher Эксмо
Publication date 2007
Number of Pages 608
Book series Образовательный стандарт XXI
Bookbinding Hardcover

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ISIA Media Verlag UG (L)

Volbedingstr. 2 A2-03
Leipzig, 04357
Germany
03416870612

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