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Практическое руководство по сегментированию рынка

165488

Дибб Салли, Симкин Линдон

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The key to success in any business is the correct definition of the target consumer. Now this is understood not only by marketing theorists, but also by practitioners working in the market. Perhaps you also thought about how to segment, but the thought that this is something unimaginably complex stopped you. We hope that this book will completely change that view. Written in the style of a how-to guide, it covers the entire segmentation process, from situation analysis to marketing program design, with each step presented in a logical and accessible way, with lots of practical advice. The book will be useful for marketers, entrepreneurs, students of economic universities studying marketing.

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ISBN 5-318-00025-8
Publisher Питер
Publication date 2001
Book series Маркетинг для профессионалов
Bookbinding Hardcover

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ISIA Media Verlag UG (L)

Volbedingstr. 2 A2-03
Leipzig, 04357
Germany
03416870612

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