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Маркетинг

130192

Джоэл Р. Эванс

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Germany
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The problems of marketing are systematically investigated. An integrated approach to the study, formation and forecasting of consumer and industrial demand is proposed. The experience of leading Western firms in this area is summarized. The authors give specific recommendations for balancing the structure of production and effective demand, volume and types of products. The behavior and motives of consumers in the market are analyzed. Original methods of effective trading are recommended. For employees of planning bodies, ministries, heads of industrial and commercial enterprises.

Data sheet

ISBN 5-282-00513-1
Publisher Экономика
Format 130х200 мм (средний формат)
Publication date 1990
Library Circulation 50000
Number of Pages 352
Bookbinding Hardcover

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Маркетинг Adequate Condition 10,96 €
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