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Scandinavian bestseller in the psychology of communication. Withstood 4 reprints in Sweden. Being a universal master key to the personality of any person, this book lies on the table of every Swedish leader, teacher and journalist. Its author, the famous Scandinavian psychologist Thomas Erickson, divides all people into four color types. It describes the logic of behavior, temperament, value system of representatives of each of the colors. Explains how to find a common language with them, lead projects, resolve conflicts and start partnerships. Thomas Erickson's system very convincingly and witty explains: • Why do we understand some people perfectly, while others do not understand at all? • Why do very intelligent successful people seem like idiots and psychopaths to us? • How to achieve the desired reactions and actions from those whose soul is a dark forest? • How to look at yourself through the eyes of others and learn to like even those who are completely different from us? Translator Muradyan K. 16+