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Learning to trade Authors: Peter Allen Publisher: Amalfeya This book is for those who have decided to start or already have their own business. It provides clear, reasoned answers to many of the questions that small business entrepreneurs have. How to correctly assess the market prospects of goods or services; where to sell or where to find buyers, clients; how to predict demand for your goods, services; how to properly advertise your products; how to really plan the development of your own business - these are just some of the problems covered in the book.