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Психологiя впливу-2. Наука & практика

231237

Чалдині, Роберт

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 Sentrum Bookstore
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Who dares us to say “so”, if we really don’t want to? Who plays our pochutty for the sake of vlasnoi vgodi? Tse voni - salesmen, fundraisers, advertisers, professionals in the psychology of behavior. People who are here indefinitely ask us to buy an uncommon T-shirt and connect to an additional paid mobile service. That Robert Chaldini knows six of their secret principles. And now you yourself can apply skin grati according to your rules. Reciprocity, Consequence, Social Proof, Sympathy, Authority, Deficiency - six psychological principles that scourge human behavior to a buggy bed and give psychological tactics power. Only six tactics - and a million reasons to say "so." The dazzling results of the previous program of Dr. Robert Chaldina reveal the schemes to the point of witnessing. What activates the "automatic injection" - a mechanism that confuses us to say that the swede is not well thought out "so"? How to podolat psikhologicheskoy opіr, schob otrimati zgoda? Why can an act be a mother of "other effects" just? The doctor reconsiders: if anyone can teach you to be good at yoga, wash the six principles, you can work the same to achieve your own goals.

Data sheet

ISBN 9786171281837
Publisher 1Nash Format
Publication date 2020
Number of Pages 400
Bookbinding Твёрдый
Language Ukrainian

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