Девизы и афоризмы времен и поколений

A fascinating and in many ways unique book is a collection of slogans, slogans and advertising phrases that have been (and are) encountered in the Russian media. The reader will see a picture of the transition of communist "slogan mania" into the omnipotence of advertising, so familiar to us now. But history repeats itself, and today many people willingly use the good old Soviet developments, which sometimes turn out to be more effective than overseas models. So what's the deal? Or in whom? You will get an answer to this two-pronged question if you read the book by N. G. Koldashov.