Мифы мотивации. Выход из тупика

Reinhard Sprenger analyzes the widespread incentive systems and sophisticated incentive technologies used in enterprises using numerous examples. These are premiums, bonuses, travel awards, etc. The counterproductive consequences of this are ever-higher levels of incentives, intractable problems of fair distribution, passion for reward, passivity, disguise and deceit, "complaint circles", "burnout", cynicism and, finally, demotivation. The alternatives are: to demand, not to seduce, encourage rather than do, eliminate sources of demotivation, create a framework for individual freedom of action, have clear agreements and obligations.
Reinhard Sprenger is one of Germany's most recognized experts in the field of management. Nearly all 100 Dax businesses are its clients. With his classic books Myths of Motivation and The Principle of Self-Responsibility, Reinhard Sprenger changed the world of management.
Published for the first time in Russian.