Раскрутка сайтов. Основы, секреты, трюки

Tells you how to succeed in attracting targeted visitors to your website. The book contains the necessary and sufficient material for independent promotion of Internet sites of any complexity. The basics of search engine optimization (SEO) are given, modern SEO methods are outlined, features of promotion in Yandex, Google, etc., the main elements that affect the site’s compatibility with search engines are described. Recommendations are given for searching and analyzing keywords, personalizing searches, personalizing websites, writing content for a website, and technology for analyzing competitors' websites. The problems of search spam and “black” optimization methods and the peculiarities of selling goods over the Internet are considered. The book is based on materials from search engine optimization courses of SEO-Study projects. ru and AllinTop. ru, practical examples from life, as well as answers to frequently asked questions. The 4th edition added chapters on social metrics, behavioral factors and their use in website promotion. Chapters concerning new technologies, new search engine algorithms, new SEO trends have been updated, material on link promotion, keyword selection, and site personalization has been added. Behavioral factors influencing the position of a site in search engines are considered.