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Антинаполеон

39690

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The author of the book shows that the famous French emperor intuitively (and very competently!) used the fundamental principles of PR and marketing, which are well known to the modern reader. It turns out that Napoleon Bonaparte has become - without even knowing it! - a virtuoso master of creating and maintaining his own brand. Napoleon is a "global brand" that has crossed not only geographic, but also temporal boundaries and has been successfully existing for 200 years on a global scale... You may not know who Napoleon is, but it's impossible not to hear about him!
"History is not the power of the fact, but the power of the interpreter of the fact," emphasizes Sergei Nechaev. And the more talented the interpreter, the easier it is to bring any idea to the mass consciousness.
This book is an example of serious and at the same time fascinating historical research.

For anyone interested in history and politics in real terms.

Data sheet

ISBN 978-5-98862-063-1
Publisher Грифон. Москва. 2010
Bookbinding твердый переплет, 352 стр. иллюстрации, библиография.

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