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Почтовые карточки Российской империи с рекламными объявлениями. Цельные вещи

142817

А. Илюшин, В. Крепестнов, Н. Мозохина

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The publishing house "Krepostnov" in its new catalog for the first time refers to philatelic material - whole things with multiple advertisements, which, however, is directly related to phylocarty. For the first time, the catalog systematizes and lists all currently known postcards and postcards issued by the postal and telegraph department, printed by the State Paper Procurement Expedition and subsequently acquired by entrepreneurs in order to print advertisements on them and further sale at a reduced price in postal and telegraph offices. Deriving their profit from this activity, these small businessmen not only influenced the rules of postal relations, but also became the creators of a whole cultural phenomenon, closely connected with the history of the publication of open letters, and with the formation and development of Russian advertising. The catalog also for the first time, based on new archival materials, restored the history of the appearance and publication of such postcards, provides information about entrepreneurs, offices and charitable societies involved in their release. The publication will be of interest to philatelists, philocartists, historians, art historians, researchers involved in the history of Russian charity or entrepreneurship, advertising specialists, book experts.

Data sheet

ISBN 978-5-906211-07-1
Publisher Крепостновъ
Format 235x285
Publication date 2014
Number of Pages 208
Bookbinding Hardcover

All author\'s books:


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