Ловелл Н., Гембл П., Стоун М. 3 книги про маркетинг

ATTENTION!!! Books are sent not upon payment for them on the site, but ONLY after personal confirmation of the order through correspondence with me on the site with the provision of your phone number. Your phone number is required for the postal service and will be included in the shipment along with your address. After sending, I send a link to all buyers in an e-mail message to track the movement of the parcel. Please note that emails may end up in spam during correspondence. Persons who do not pick up the parcels on time and then return them to me will be permanently denied further orders. I will help you find any books you are interested in. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Price for all books. Status of new books. 1) Nicholas Lovell, "Demand Curve", St. Petersburg, publishing house "Piter", 2014 There are millions of potential customers in the world. Most of them will not give a penny for your product if possible, but some will pay quite generously. The main task is to find the latter, bypassing the former. In his "DEMAND CURVE" Nicholas Lovell offers an amazing system of companies in completely different industries that have solved this puzzle. Today, the Internet helps businesses to connect directly with a huge global audience through the creation of communities. These communities span everything from video games to pop music to model trains. In many cases, companies can benefit by distributing their products (or some of their versions) for free, which allows them to reach a huge audience. It would seem, what is the benefit of such actions? The fact is that there will be a huge number of "freeloaders" who will become your fans and will appreciate your product the most. And enough "superfans" will love the product so much that their cash injections will be enough to cover all costs and make a very significant profit. Just about the conquest of such valuable customers and described in this book. 2) Gamble P., "Marketing relationships with consumers", Moscow, publishing house "Fair-press", 2002 The authors present CRM, a new modern methodology that contributes to building a sustainable business based on customer relationship management. This methodology allows us to successfully solve the problems of attracting and retaining a profitable clientele, searching for opportunities for new forms of sales, increasing the efficiency of interaction with clients and reducing operating costs. The book clearly demonstrates the theory, practice, case studies and techniques for implementing new approaches in the field of marketing, which in today's electronic marketplace, given the changing consumer behavior and the constant emergence of new business models, no company can ignore. NOT AVAILABLE- 3) Jay Levinson, Guerrilla Marketing, Moscow, Eksmo Publishing House, 2015 What is this book about. What is guerrilla marketing? How to promote products with a small advertising budget? How to attract new customers in a highly competitive environment? About all this - in the updated edition of "Guerrilla Marketing". Jay Levinson has significantly expanded the list of partisan techniques, including tips on using Internet sites - after all, it's the 21st century! The first edition of this book was published almost thirty years ago, back in 1984, and since then its popularity has only grown. The topic of guerrilla marketing is still quite new for Russia, and we want the Russian reader to have the opportunity to get first-hand information about it, as they say, from the "father" of guerrilla marketing, Jay Levinson. His books have been published in millions of copies, and Levinson's guerrilla marketing course is even included in the MBA curriculum. Book chip There are two chips: this is the book itself and its author. Jay Levinson is the man who gave birth to this concept, and Guerrilla Marketing is the book that started it all. Who is this book for? And for those whose marketing budgets are estimated at modest amounts, and for those who are ready to spend millions on promoting products, everyone will find a lot of useful ideas for themselves. 4) Merlin Stone, "Direct hit", Minsk, Amalfeya publishing house, 1998 Undoubted success in any trade brings the connection with the consumer directly, without an intermediary - the so-called direct marketing. How to achieve direct contact with the client and conclude a profitable deal? How to retain existing customers and attract new ones? How to plan a company and run it successfully? You will find answers to these and many other questions in this book. The publication contains a lot of factual material and will become an indispensable tool for both beginners on their way in commerce, and for practitioners.