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Англо-русский словарь по рекламе и паблик рилейшнз

127067

Иванова Кира Алексеевна

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The dictionary contains approximately 5000 terms and terminological expressions, most of which are presented in the Russian part of the dictionary in two ways: in translation and in the form of detailed explanations, which is caused by the comparative novelty of both the literature on advertising and public relations in Russian, and the low prevalence terms used in it.

The dictionary is primarily addressed to professionals working in the field of advertising and public relations, and students studying at relevant faculties, as well as a wide range of specialists in the humanities and economics.

Data sheet

ISBN 5-7325-0483-4
Publisher Политехника
Publication date 1998
Number of Pages 272
Bookbinding Hardcover

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ISIA Media Verlag UG (L)

Volbedingstr. 2 A2-03
Leipzig, 04357
Germany
03416870612

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