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160815

Малкольм Гладуэлл

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Germany
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The police shot an innocent man. Specialists for a year of research could not establish the fake of the statue. Warren Harding, a mediocre and unlucky politician, was elected to the presidency of the United States in 1921. Why did these fatal mistakes happen? Could they have been avoided? In his fascinating book Insight, Malcolm Gladwell, best-selling author of Geniuses and Outsiders, analyzes the decision-making process. Based on rich material from the fields of art, science, design, medicine, politics and business, he reveals the patterns of unconscious decisions and analyzes the factors that distort this process. The book will be of interest to psychologists, political scientists, marketers - all professionals whose success depends on the ability to make important decisions (sometimes under conditions of acute time pressure), as well as to a wide range of readers interested in the latest achievements in psychology.

Data sheet

ISBN 978-5-9614-1110-2
Publisher Альпина Паблишер
Publication date 2010
Number of Pages 254
Bookbinding Softcover

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