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Коммуникационная концепция связей с общественностью: Модели, Технологии, Синергетический эффект

48878

Гринберг Т.Е.

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The monograph is devoted to the analysis of public relations as a communication system that regulates social activity. Communication processes in public relations are considered from the standpoint of synergy, the relationship between mass and corporate communications in public relations is analyzed. The potential of communication technologies of public relations in relation to the information society is considered. The place and role of the public relations system in the modern media system.

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ISBN 978-5-211-06399-0
Publisher МГУ. Москва. 2012
Bookbinding твердый переплет, 324 стр. тираж 500, библиография.

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ISIA Media Verlag UG (L)

Volbedingstr. 2 A2-03
Leipzig, 04357
Germany
03416870612

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