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Имиджевые технологии политической коммуникации / мин. Образ. и науки РФ, Фгбоу впо "Нижегорглу"

48642

Кузнецова Наталия А.

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An attempt was made to reveal the systemic essence of public relations, as well as to study the main methods and technologies for creating a positive image of power and influencing public opinion, to determine the place of political communications in this process. The monograph was written on the basis of the dissertation "Mechanism for the formation of a positive image of regional authorities in modern Russia. (The experience of the Nizhny Novgorod region and its political assessment)".

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ISBN 978-5-85839-252-1
Publisher Изд. НГЛУ. Нижний Новгород. 2012
Bookbinding мягкий переплет, 157 стр., библиография. тираж 500.

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ISIA Media Verlag UG (L)

Volbedingstr. 2 A2-03
Leipzig, 04357
Germany
03416870612

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