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Музейный маркетинг в контексте современной культуры

43195

Клюев Юрий Владимирович

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The monograph examines the problems of the functioning of a museum institution as a socio-cultural institution, provides an empirical description and a theoretical explanation of the systemic processes that took place at the end of the 20th - beginning of the 21st century both abroad and in Russia as a result of the use of museum marketing, organizational models are proposed based on foreign experience and modern realities of Kemerovo museums building a marketing service. The book is written on the basis of numerous and diverse sources, the results of sociological research.

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ISBN 978-5-202-00166-6
Publisher Кузбассвузиздат. Кемерово
Publication date 2008
Library Circulation 500
Number of Pages 192
Bookbinding Hardcover

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ISIA Media Verlag UG (L)

Volbedingstr. 2 A2-03
Leipzig, 04357
Germany
03416870612

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