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Построение франчайзингового бизнеса

238422

В. Колесников

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Franchising - replicating proven business concepts - is one of the most promising forms of entrepreneurship. Its business effectiveness is proven all over the world. Recently, this topic has become especially relevant for Russian business. In the book of Vladimir Kolesnikov, a practice with many years of experience, all Russian and the best world experience in franchising is collected. Specific schemes and examples of registration of franchising transactions are given. Shows where to look for information about franchisors, provides useful information resources for the development of franchising business. It discusses other related issues related to branding, developing and registering a trademark of a franchise enterprise, and valuing a franchise business. The book is written for buyers and sellers of franchises - for entrepreneurs interested in the practical side of franchising.

Data sheet

ISBN 978-5-91180-816-7
Publisher Питер
Publication date 2008
Number of Pages 288
Bookbinding Hardcover

All author\'s books:


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ISIA Media Verlag UG (L)

Volbedingstr. 2 A2-03
Leipzig, 04357
Germany
03416870612

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