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Идеи на миллион долларов от Брюса Бартона - основателя крупнейшего мирового рекламного агентства BBDO

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In the 30s of the last century, the name of Bruce Barton - a fantastically successful advertiser from America - was on everyone's lips. Many modern advertisers call him the most significant copywriter of the twentieth century. Barton introduced the archetype of the ideal housewife to Betty Crocker and designed the famous General Electric logo in the form of two intertwined letters G and E. His advertising slogans and campaigns have become one of the most effective and memorable.
revolutionary advertising man and his principles. Here is a unique tool for self-development and business promotion. The book contains not just the secrets of effective advertising - it will reveal the secrets of success in all areas of life.

The book is intended not only for specialists in the field of advertising, it will be useful to a wide range of readers.

Data sheet

ISBN 978-5-699-37359-8
Publisher Эксмо
Publication date 2009
Number of Pages 169
Bookbinding Твердый

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Идеи на миллион долларов от Брюса Бартона - основателя крупнейшего мирового рекламного агентства BBDO New 5,00 €
Germany
energieru
Positive 96.03% (29)

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ISIA Media Verlag UG (L)

Volbedingstr. 2 A2-03
Leipzig, 04357
Germany
03416870612

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