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Социальное влияние

234657

Зимбардо Филип, Ляйппе Майкл Р.

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Before you is the work of the classics of psychological science - a publication that can be used as a main or additional manual in the course of social psychology and conduct seminars on its basis. For teachers of sociology, communication theory or business, the book will help in reading such courses as `Media Impact`, `Propaganda and the Media`, `Social Influence in Small and Large Groups`, `Fundamentals of Advertising`. The book includes materials that are most directly related to the problems of each of these disciplines. Designed for a student audience, the book should be interesting and informative for graduate students - psychologists, sociologists, researchers of communication processes. The abundance of examples and ways to apply the theories outlined in it in practice will help to open up new horizons for the specialty with which you will connect your future career.

Data sheet

ISBN 5-8046-0172-5
Publisher Питер
Publication date 2000
Number of Pages 448
Book series Мастера психологии
Bookbinding Hardcover

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