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Управление ассортиментом в рознице. Категорийный менеджмент (+CD)

388084

Сысоева Светлана Владиславовна, Бузукова Екатерина Анатольевна

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Vital questions for a retail enterprise - what to do with the assortment? How to properly build an assortment matrix? How to analyze the results? These and many other questions are answered in the updated and expanded edition of the book "Assortment Management in Retail. Category Management"

The authors - consultants, specialists in retail technologies, with a total of more than twenty years of experience in business - are the first in Russia to define category management as a structure of a retail organization, talk about the rules for its implementation and the peculiarities of the work of a category manager. The assortment management methodology is discussed in detail: how to correctly identify categories, what you need to pay attention to when pricing and displaying goods, which products and in what proportions should be included in the assortment matrix

The updated edition adds even more practical examples from personal business and consulting experience, and covers in more detail the topics of the relationship between category and brand, and the psychology of consumer behavior. The CD contains the most popular formulas, tables and documents needed in the daily work of category managers, and also provides detailed information on such popular types of analysis as ABC and XYZ analysis, turnover, demand forecasting

The book is written for category managers, merchandise experts, buyers, commercial directors, managers and directors of retail enterprises - everyone who is responsible for working with assortment in a retail company

Data sheet

ISBN 978-5-459-00774-9
Publisher Питер
Publication date 2011
Number of Pages 288
Book series Розничная торговля
Bookbinding Softcover
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