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Русский PR-текст. 100%-ное достижение результата

392130

Светлана Сергеевна Шляхова

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Germany
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The publication is devoted to issues related to the creation of effective text in the field of media, public relations and advertising


The first chapter discusses aspects of the content of PR texts:

  • Psycholinguistic
  • Ethnolinguistic
  • Linguocultural
  • Jurislinguistic


The second chapter reflects the genre specificity of PR texts and PR documents


The third chapter examines linguistic techniques for creating texts


Theoretical material is accompanied by an analysis of errors and errors in texts operating in the field of media, public relations and advertising


The book is addressed to a wide range of people:

  • Specialists in relations with public
  • Advertisers
  • Copywriters
  • Journalists
  • Media editors
  • Those interested in the problems of texts of mass consciousness

Data sheet

ISBN 978-5-222-15417-5
Publisher Феникс
Publication date 2009
Number of Pages 414
Book series Вершина успеха
Bookbinding Hardcover

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ISIA Media Verlag UG (L)

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